High-Ticket vs. Low-Ticket Affiliate Programs: Which Should You Promote?
Should you promote a $20 product with a 30% commission or a $2,000 product with a 20% commission? The math might surprise you. Here's how to think about it strategically.
High-ticket affiliate programs pay commissions of $100 or more per sale. Low-ticket programs typically pay $5–$50 per sale. Both have their place in a smart affiliate strategy.
The case for high-ticket: one sale can equal what 20–50 low-ticket sales would earn. If you're driving quality traffic, high-ticket programs reward you much more per visitor.
The case for low-ticket: lower-priced products convert at much higher rates. A $27 ebook might convert 5–10% of visitors, while a $2,000 course might convert 0.5–1%.
The smartest strategy is to combine both. Use low-ticket products to build trust and generate consistent income, then introduce high-ticket offers to your most engaged audience. This is exactly the model BWM teaches.
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