Introducing Smart Links: One URL, Infinite Flexibility

We just shipped one of our most requested features: smart links. A smart link is a single short URL you control, with a destination you can change anytime.

Already shared a link in a video description or an old blog post? Now you can repoint it without touching the original content. Swap a discontinued product for its replacement in one click.

Smart links also support built-in A/B testing — send a percentage of traffic to different landing pages and let the data pick the winner.

Every smart link feeds directly into your analytics dashboard, so clicks, conversions, and EPC are tracked automatically. Smart links are available now on all plans.